GigaGolf vs. Other Brands
Internet Explorer, Chrome, Firefox, Safari and Opera are all popular internet browsers. The software companies that develop these programs borrow each others design improvements in a large and competitive market. The competition is so persistent that, except for the logo, these browsers look and perform pretty much the same.
The look and functionality is so close that some people might not realize what browser they are using even though the companies making the software has no intention of misleading the user about the brand of browser that he or she is using. But everybody knows it is not a coincidence that each of these browsers has tabs, favorites, a home button and privacy settings. They enthusiastically feed off each other's innovations.
The same holds true for many markets. The automotive, electronic, and toy industries all have large and small companies fighting for leadership while designing each other's product improvements into their own brands. GigaGolf is no different except we do it in the golf equipment market.
Take a minute to consider the other manufacturers of golf clubs. Ping was the inventor of the cavity backed iron, and now, every company in our industry has a cavity backed iron. Taylor Made was the inventor of the metal wood, and now, almost all woods are metal. More recently, who invented the square driver, Callaway or Nike?
GigaGolf takes a tremendous amount of pride in the equipment we design and manufacture. Our product standards are high. We integrate the styles and technologies of the current golf equipment market into our designs. We buy our steel shafts from American made True Temper, and our graphite shafts come from UST (United Sports Technology) and Grafalloy. Their names are printed on all the clubs we sell. And we DO NOT use their commercial end (lower quality) product. This is one of the ways we set GigaGolf apart from our more budget end competition.
GigaGolf vs. Clones
The song "Cheap Sunglasses" was released in 1980 by ZZ Top. One of the lyrics is:
And the choice is up to you cause they come in two classes:
Rhinestone shades or cheap sunglasses
Still today, a expensive pair of sunglasses with a polarized lens and durable frames can cost 10 times more than a drug store pair. And the relative quality of the products reflects the difference cost. The world is full of similar examples, to the point where living by the credo "you get what you pay for" is not without merit. The "two classes" concept simplifies a complex world, but we all know that there are exceptions to this rule.
The two class concept can be seen in the golf industry too. A big box department store has low prices on complete boxed sets of golf clubs, but the heads might be made out of zinc, the steel shafts will rust, the "graphite" shafts are almost 100 percent fiberglass and the grips will be hard as stone within 6 months. Unfortunately, beginners often chose to go this route, saying to themselves, "I am just getting started and don't need the best clubs." But the inadequate equipment makes the game much harder than it really is. The irony is that some of these sets carry a brand name from companies that still have a reputation for sporting goods.
When golfers hear the term clone, some will immediately think of cheap sunglasses. This opinion comes from the fact that most "clone" companies are interested in making sales by directly comparing their product to large brands. The focus is on what the club looks like.
Here is a line you will read on every clone site. "We buy our components from the same component manufacturers as the big brands." In many cases, it is true, and we say the same thing. But the reality is that these component manufacturers make both the cheap end product and the high end components. Some golfers will take the time to understand the difference and those are GigaGolf customers.
GigaGolf's focus is performance, quality and service. We often choose higher quality components that increase the cost of our product. However, our customers are already saving 60 to 70 percent versus buying nationally advertised tour player endorsed brands. Our belief is that is does not make sense to cut product quality to save the last few dollars. At GigaGolf, we do not make "cheap sunglasses"